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Nike Exits Web3 with RTFKT Sale, Sparks NFT Market Rally

Nike Exits Web3 with RTFKT Sale, Sparks NFT Market Rally

Author:

Global Cryptocurrency

Published:

2026-01-07 11:49:01

16

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BTCCSquare news:

Nike has discreetly divested RTFKT, its digital collectibles subsidiary acquired during the 2021 NFT boom. The undisclosed sale—timed with broader corporate restructuring—marks a strategic retreat from Web3 initiatives announced earlier this year.

Market reaction was immediate: Clone X NFT floor prices surged post-announcement, with RTFKT trading volume spiking 195%. The MOVE underscores the volatile symbiosis between traditional brands and crypto-native assets—where corporate exits can paradoxically ignite speculative fervor.

By:

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